Bloomberg Law
December 9, 2015, 3:32 PM UTC

5 Lessons From a Social Media Survey of In-House Counsel

Mary K. Young
Zeughauser Group
Amy Knapp

Editor’s Note: The authors of this post are consultants to law firms and focus on branding and marketing.

By Mary K. Young, Zeughauser Group and Amy Knapp, Knapp Marketing

Last month, Greentarget and Zeughauser Group released their 5thannual State of Digital and Content Marketing report . This year’s survey included responses from 181 in-house counsel (IHC) about their use of social media and law firm — generated content. For the second year in a row, the report included results of a separate survey of 81 law firm CMOs.

The survey of CMOs indicates that law firms will ...

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