Tweaks to the ABA’s Model Rules governing attorney advertising seek to strike a “good balance” of competing views, Barbara Gillers, chair of The ABA’s Standing Committee on Ethics and Professional Responsibility, said in an online forum Mar. 28.

The proposed changes attempt to modernize and simplify the rules to reflect changes in technology and real-world practices. The committee also seeks to alleviate the burden on regulators, while protecting the public and increasing access to justice.

Next the committee’s proposal will...