Bloomberg Law
Aug. 28, 2018, 6:15 PM UTC

Align’s Dominance of Clear-Teeth-Straightener Market Challenged

Align Technology Inc. dominates the market for clear teeth-straighteners. Its Invisalign brand has become the catch-all noun for the transparent plastic alternative to metal dental braces, what Frisbee became for flying discs and Band-Aid is for peel-away bandages.

It’s been fighting tooth-and-nail to maintain that grip, filing patent lawsuits and trade complaints against smaller rivals. But now, Copenhagen-based 3Shape Trios A/S is striking back with an antitrust lawsuit targeting Align Technologies’ attempts to allegedly monopolize the market for the digital scanners that are used to order teeth straighteners.

Align Technologies is “using its dominant position to stifle competition and crush ...

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