Author Archives: Lee Feldman

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Partners in Crisis Face Litmus Test

Partners in Crisis Face Litmus Test

Editor’s Note: This post is written by an independent law firm communications consultant. By Lee Feldman, Law Firm Communications Consultant “We can afford to lose money — even a lot of money. But we can’t afford to lose reputation — even a shred of reputation.” —Warren Buffet Today, company crises can be precipitated by a

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Lessons for Content Marketers from HBR

Editor’s Note: This post is written by an independent law firm communications consultant. By Lee Feldman, Law Firm Communications Consultant Two recent articles in Harvard Business Review spotlight important attributes that are often absent from Big Law marketing. Though written in the context of career development, both articles hold important lessons for legal content marketers.

Website Design

What Lawyers Put in Their Bios vs. What Clients Want

Editor’s Note: This post is written by an independent law firm communications consultant. By Lee Feldman, Law Firm Communications Consultant If you’ve kicked around the Big Law marketing staff world for more than a few years, you’ve no doubt seen the diagram below: There’s a lot of truth to this picture. Most general counsel who see

The Anxious Type

Big Law’s Content Marketing Failure: Lack of Relevance

Editor’s Note: The author of this article is an independent law firm communications consultant.    By Lee Feldman, Law Firm Communications Consultant “That’s not writing…it’s typing.” – Truman Capote Content has moved to the forefront of marketing. Big Law firms create a lot of content, so this should be the golden age of law firm

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Let’s Get Real About Surveys, Rankings and Awards

Editor’s Note: The author of this article is an independent law firm communications consultant.    By Lee Feldman, Law Firm Communications Consultant Lately, it seems like the discussion about lawyer and law firm surveys, rankings and awards is coming to a boil. The titles of recent articles and blog posts say it all: “Law Firms

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For Law Firms, Web Design Can’t Be an Afterthought

Photo by FirmBee (Pixabay) “Growing up, I always wanted to be somebody, but I see now that I should have been more specific.” – Lily Tomlin Let’s assume, for argument’s sake, that, somewhere, there’s a Big Law firm that does actually care about its website and recognizes the opportunity to use it to differentiate itself

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It’s Time to Start Caring About Your Website

Illustration by Mocho (Pixabay) If websites are the foundation of digital presence in today’s marketing world, then Big Law firms are in terrible, terrible trouble.  Pick out any ten Big Law firm sites at random, strip out the names and try to tell them apart.  You can’t. In the land of Big Law me-too marketing, the

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The Problem With URLs In Legal Marketing

Photo by Chris Dlugosz (Flickr/ Creative Commons) By Lee Feldman, Independent Communications Professional Lawyers love footnotes.  Big Law content marketers hate them.  They make potentially useful client content feel academic and dated, and too much like the robotic law school writing that many lawyers seem to feel impresses today’s clients as much as the professors

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The Big Challenge Facing Marketers in Big Law: Their Own Firms

Photo by Nicolas Raymond (Flickr/ Creative Commons) By Lee Feldman, Independent Communications Professional Lee Frederiksen at Hinge Marketing has written an insightful and provocative blog post, “Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It.” Erase the word “managing” from the title and the piece will resonate with the vast

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