Bloomberg Law
Oct. 2, 2018, 5:57 PM UTC

Baker McKenzie Top-Ranked Global Law Firm Brand for Ninth Year

Elizabeth Olson
Elizabeth Olson
Special Correspondent

Baker McKenzie has the best global law firm brand, beating out rivals for the ninth-straight year.

Even though Baker McKenzie is not the highest-earning firm, it still has the best branding around, according to a new survey.

The firm captured the top spot based on responses from some 1,600 people who are senior buyers of legal services at major companies.

Acritas, a legal market research company, asked them to select firms they viewed favorably, who are the best known and those they would be likely to use for cross-border deals and disputes.

Clifford Chance came in second place and DLA ...

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