Bloomberg Law
March 4, 2016, 7:31 PM UTC

Big Law PR Shop Splits Up, Citing Differing Philosophies

Casey Sullivan

Differing philosophies around how to approach legal marketing and PR has split up Hellerman Baretz, the communications firm that had advised numerous large law firms including Freshfields Bruckhaus Deringer, Akerman, and Mitchell Silberberg.

On Monday, 12 PR directors and associates, along with an unspecified number of “content lab” writers, parted ways with John Hellerman, and announced the launch of Baretz+Brunelle .

Hellerman has re-branded Hellerman Baretz as Hellerman Communications .

Spencer Baretz and Cari Brunelle lead the new firm, Baretz+Brunelle.

So what caused the break-up?

The PR specialists, who, perhaps ironically, advise law firms on how to manage the public communications about these sort ...

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