Certain Law Firms Will Die, Says Big Law CEO

“We are in a window of change right now. There are certain traditional firms that will die,” said Richard Rosenbaum, CEO of Greenberg Traurig. In the fourth video of our interview series, Rosenbaum tells us about the legal market as it is today, focusing on the inability of most law firms to change, the threat to the traditional, elite firms, and the “trend” of “general counsels feeling both pressure and empowerment to change.”