Clif Bar Hit With Deceptive Label Suit Over Added Sugar

Clif Bar & Co. deceives health-conscious consumers by touting its bars as healthy when they contain excessive amounts of added sugar, a new proposed class suit says.

The suit in the U.S. District Court for the Northern District of California joins other litigation against makers of other food and beverage products alleged to contain high amounts of sugar.

Excessive consumption of added sugar—above approximately 5 percent of daily caloric intake—is toxic to the human body and greatly increases the risk of cardiovascular disease, diabetes, liver disease, and other chronic ailments, the suit says.

Clif markets “Classic” bars and “Kid ZBars” ...