Bloomberg Law
June 20, 2016, 9:57 PM UTC

Decaying Law Firm Brands

Casey Sullivan

With so many law firm flame-outs and mergers transpiring these days, it’s difficult for some legal observers to keep track of firm names. Occasionally we’ll stumble on a source who still calls a firm by their old name — calling Hogan Lovells, for instance, Hogan & Hartson, the firm it used to be before its 2010 merger.

The confusion (and our natural curiosity behind the ancestry tree of law firm brands) prompted us to take a look back at the archives of financial rankings in The American Lawyer to see how the legal landscape has shifted over the past... oh, let’s ...

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