Facebook Aims to Code Diversity Efforts Into Its Corporate DNA

Facebook knows its audience is diverse. So it’s developed short- and long-term strategies to hire, retain, and engage an employee population that represents its global audience.

As Silicon Valley continues to struggle to attract workers from different backgrounds, the tech giant is approaching the issue from a number of angles in an effort to make headway where others haven’t.

The efforts are having some effect. Women made up 35 percent of the company’s global workforce in 2017, up from 31 percent in 2014, the first year the company made its diversity numbers public. In the U.S., Facebook has ...