From Sleepy 60s Miami to NYC: The Story of Greenberg Traurig

“Most firms come to New York, from wherever they come from… and try to compete head to head with the best corporate law firms in the world, which has been a failing strategy for almost all of them,” explained Richard Rosenbaum, CEO of Greenberg Traurig. In the third part of our video interview series, Rosenbaum talks about the origins of Greenberg Traurig, from the firm’s Florida beginnings to becoming on of the top 15 grossing U.S. law firms.