Photo by William Thomas Cain/Getty Images
Photo by William Thomas Cain/Getty Images

Google-Backed Phone Start Up Announces GC (Updated)

Pindrop Security, the start up that blocks phone fraud and has raised more than $100 million, announced Monday it hired Clarissa Cerda as its general counsel.

Cerda said her role will involve helping the company navigate the emerging regulatory landscape around phone fraud technology.

“The CEO and the management were very clear that they wanted a strategic partner,” Cerda said, “because they understand how important regulations and privacy are going to be to achieving their goals.”

Based in Atlanta, Pindrop claims a patented technology that can detect fraud by looking at the caller location, device type and other characteristics, including the audio. Earlier this year, the company raised $80.8 million in Series C funding led by Google Capital, following a $30 million Series B round led by Institutional Venture Partners, and an $11 million Series A round led by Andreesen Horowitz.

It is focused on the enterprise sector, and its clients include banks, but it is also targeting insurance companies, the public sector and other large organizations.

Cerda joins from LifeLock, a New York Stock Exchange-listed identity theft protection company where she most recently held the title of chief legal strategist.

She has a diverse background: After graduating the University of Michigan Law School in 1992, she worked as a lawyer in the White House under the Clinton Administration. From there, she became a partner and for years maintained an of counsel relationship at Sonnenschein Nath & Rosenthal, which became Dentons, while going on to work in house at tech-related companies.

In her last position at LifeLock, which she joined in 2009 and helped take public, she was “responsible for securing strategic business goals … and focuse[d] on the highest priority and most strategic regulatory and litigation matters of the Company, reporting directly to the CEO.”

While there, the company agreed to pay $100 million to settle charges with the Federal Trade Commission that it failed to comply with a 2010 federal court order to secure consumers’ personal information and which prohibited deceptive advertising. The FTC called it the largest monetary award obtained by the agency in an order enforcement action.

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