Greenberg Traurig is betting that it doesn’t have to practice law to please its clients with the launch of a new international innovation-focused subsidiary.
The roughly 2,000-lawyer firm said the new unit, called Recurve, will break away from the traditional law firm business model by partnering with technology providers, other legal services providers and outside investors to deliver more efficient legal services.
The subsidiary will not engage in what bar regulators consider the practice of law, the firm said, making it more akin to alternative legal service providers such as Axiom or Elevate Services.
Recurve will also take on outside ...
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