It’s Time to Start Caring About Your Website

Illustration by Mocho (Pixabay)

If websites are the foundation of digital presence in today’s marketing world, then Big Law firms are in terrible, terrible trouble. Pick out any ten Big Law firm sites at random, strip out the names and try to tell them apart. You can’t.

In the land of Big Law me-too marketing, the entire webscape seems to be assembled from the same erector set of interchangeable components: the boring corporate logo, the smiling stock images of multi-cultural people who don’t actually work there, the high-rise building beauty shots and the obligatory “we are global” image, all ...