Kellogg Denied Early Exit From Pringles Label Suit

A recent Ninth Circuit decision allowing consumers of flushable wipes to seek label changes after becoming aware of alleged deception continues to gain traction.

A federal trial court in California just applied the wipes decision to allow such claims in a suit alleging Kellogg Co. doesn’t disclose artificial flavors in its Pringles Salt & Vinegar Flavored Potato Crisps.

Plaintiffs’ attorneys say injunctive relief requiring label changes can be more valuable than money damages in consumer suits because they stop the allegedly misleading conduct.

But some courts say that once consumers become learn about alleged deception, they can’t show the required ...