Bloomberg Law
Oct. 16, 2015, 2:36 PM UTC

Latest Law Firm Marketing Plan: A News Broadcast

Gabe Friedman
Freelancer

For more than 20 years, George Carroll Whipple III has been a society reporter for NY1, the 24-hour television news station in New York City. Now, Whipple’s on screen talent is paying off for his parallel career in Big Law.

This week, Epstein Becker & Green announced the launch of a weekly video news broadcast anchored by Whipple, who is a partner there, and will be supported by a production team that includes six other attorneys.

Called “Employment Law This Week,” the first episode runs four minutes and include links for viewers that want to read longer articles on the news items covered. The first episode looked at ...

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