Law Firms Boosting Investment in Marketing, Survey Finds

In response to fierce competition for increasingly demanding clients, 56 percent of attorneys and marketing professionals expect their law firms to boost investment in marketing over the next two years, according to a survey published on Tuesday.

More than two-thirds of respondents also said their firms are placing a greater emphasis on marketing, while only six percent felt this wasn’t true.

The survey, a joint effort of Bloomberg Law and the Legal Marketing Association, lists three other major findings: the roles of marketing staff are becoming more strategic in nature, attorneys and marketers report having positive relationships with one another, and business development technology is being underutilized. ...