Law Firms See Big Mess in Rankings, Awards

On any given day, Richard Pinto walks into the office and finds one or more new surveys from a legal ranking or award waiting to be filled out.

“There’s so much rubbish out there that they’re burying the good ones,” said Pinto, who handles such recognitions as Shearman & Sterling’s global manager of directories . “Unfortunately it can be very easy to dismiss this process and say they’re all a waste of time.”

Pinto hopes to change this as the newly appointed chair of the Committee on Recognitions at the national industry group, Law Firm Media Professionals . His goal ...