Law Firms Show Clients They Know Their Business

• Many firms establishing industry sector groups to attract clients, address their needs

• Dedicated budget helps define industry groups, measure effectiveness

Law firms are increasingly touting their industry knowledge as well as their legal expertise in hopes of getting new business. The result is more and more firms are forming industry sector groups to complement their practice groups as a means of distinguishing their services and enticing clients.

“Clients want to know you have expertise in their industry,” said David Bruns, the director of client services at Farella Braun + Martel in San Francisco. “From a trend standpoint, more ...