Bloomberg Law
May 3, 2018, 9:07 PM UTC

Lawsuit Takes Aim at UpCounsel Business Model

Samson Habte
Samson Habte
Reporter

A newly filed lawsuit accuses venture-backed legal matchmaker UpCounsel Inc. of violating ethics rules and unfair competition laws to gain an edge over traditional legal service providers.

The lawsuit, filed in California federal court on May 2, targets a company that is often mentioned as a harbinger of the “Uberization” of legal services—and has raised $26 million from investors that include Menlo Ventures, an early Uber backer that recently sold half its stake in the ridesharing giant for close to $1 billion.

The lawsuit was filed by LegalForce RAPC Worldwide P.C., an intellectual property law firm that uses ...

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