Bloomberg Law
April 24, 2018, 12:05 PM UTC

Legal Marketing Professionals Involvement in Firm Strategy Increasing, Survey Results Show

Carl Sussman

Results from a joint Legal Marketing Association and Bloomberg Law research study

In the 2018 joint survey from the Legal Marketing Association (LMA) and Bloomberg Law, we look at law firm investments in marketing, shifts in legal marketer roles and responsibilities, relationships between marketers and attorneys, and the increasing role of technology in marketing and business development.

With responses from 190 marketers and 135 attorneys, the results highlight where their perspectives align and where they differ. Overall, it’s clear that the pace of investment in marketing/business development and the growing prominence of these functions at firms of all sizes does ...

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