Bloomberg Law
December 12, 2018, 3:29 PM UTC

Nivea False Ad Class Suit Revived

Martina Barash
Martina Barash
Reporter

Beiersdorf Inc. faces a revived class action alleging its Nivea Skin Firming Hydration Body Lotion is falsely labeled and actually an unapproved “drug” that shouldn’t have been on the market.

A federal appeals court reinstated the suit Dec. 11 finding both enough money at issue in federal court, and that the consumer who filed the suit alleged sufficient injury for standing.

Beiersdorf allegedly sold its Nivea Skin Firming Hydration Body Lotion with CoQ10 Plus formulated with Co-Enzyme Q10 and Hydra-IQ with a label stating that it “Improves Skin’s Firmness in as little as 2 weeks,” according to the lower ...

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