PGA Golfer Gets Sponsored by Big Law Firm

Should marketing departments of law firms consider cutting sponsorship deals with professional athletes?

In a deal that became effective Jan. 1, Cozen O’Connor has signed a two-year agreement with veteran PGA golfer William McGirt, stipulating, among other things, that the 37-year-old North Carolina native wear Cozen swag, as he did for the first time this past weekend at the SBS Tournament of Champions in Hawaii.

At all PGA tour events, with the exception of the Ryder Cup and The Presidents Cup, McGirt will wear the Cozen logo on his left chest.

In addition, Cozen is entitled to two corporate events ...