Bloomberg Law
April 24, 2018, 7:16 PM UTC

Report: Legal Tech Sector Lacks Go-To-Market Strategy

Stephen Wood

Communications and digital marketing firm Baretz+Brunelle conducted a survey to explore the experiences of legal tech firms going to market. The findings , as discussed inThe 2018 Legal Tech Go-To-Market Report,incorporate the perspectives of over 100 senior executives at eDiscovery, artificial intelligence, legal research and legal technology firms. The results? The legal tech sector is hindered by the absence of go-to-market strategies.

Following the financial crisis of 2008 more companies and firms looking to shed costs. Therefore, legal tech firms should be well positioned to enjoy considerable success. In fact, the legal tech sector has experienced a robust level of VC funding, ...

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