Bloomberg Law
December 19, 2019, 9:51 AM UTC

‘Sales’ Won’t Always Be a Dirty Word for Big Law Firms

Roy Strom
Roy Strom
Reporter

Welcome back to the Big Law Business column on the changing legal marketplace written by me, Roy Strom. This week, we explore how sales professionals are already playing a role in the Big Law market. Note to readers: We’ll be taking a little time off around the holidays, but this column will return on Jan. 9. Happy Holidays and New Year!

I recently wrote a story for Bloomberg Businessweek following up on Wilson Sonsini’s year-old software subsidiary, SixFifty. The Lehi, Utah-based business expects to make about $4 million this year selling semi-automated advice that helps companies comply with ...

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