Barcelona’s Lionel Messi, the record four-time world player of the year, won a European Union court challenge over the trademark rights to his own logo, defeating a Spanish cycling clothing maker who owns the name Massi.
The soccer “player’s fame counteracts the visual and phonetic similarities” with the other brand, the EU General Court, said in a decision in Luxembourg April 26. The EU judges said Messi should get the EU trademark for the logo, which consists of an emblem with an M, with the name Messi underneath.
[Image (src=https://db0ip7zd23b50.cloudfront.net/dims4/default/645553c/2147483647/resize/633x10000%3E/quality/90/?url=https%3A%2F%2Fbspot-prod.bna.com%2Forca%2Fapi%2Frendition%2Fjpg%2Forca99785.jpg%3Fdigest%3D052ab4c7c2a5977daec94059ad0ceaa0e68677874440264cae4f6ce271904de3)]
Lionel Messi
Photographer: Alex Caparros/Getty Images
The soccer player has ...
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