Tag Archives: law firm marketing

JANUARY 07:  William McGirt of the United States reacts on the 18th green during the third round of the SBS Tournament of Champions at the Plantation Course at Kapalua Golf Club on January 7, 2017 in Lahaina, Hawaii.  (Photo by Cliff Hawkins/Getty Images)

PGA Golfer Gets Sponsored by Big Law Firm

PGA Golfer Gets Sponsored by Big Law Firm

Should marketing departments of law firms consider cutting sponsorship deals with professional athletes? In a deal that became effective Jan. 1, Cozen O’Connor has signed a two-year agreement with veteran PGA golfer William McGirt, stipulating, among other things, that the 37-year-old North Carolina native wear Cozen swag, as he did for the first time this

Photo by Ethan Miller/Getty Images

Did The Emperor from Star Wars Design a Big Law Firm Website?

It’s 2017. A new dawn, a new day, and Arnold & Porter Kaye Scholer LLP is feelin’ good. The newly combined firm from the merger between Washington, D.C. law firm Arnold & Porter and Kaye Scholer of New York now has a new website, complete with a message from the chairman and an About Arnold

Photo by Indranil Mukherjee/AFP/Getty Images)

GE Creates ‘Yelp for Lawyers’ to Assess Outside Law Firms

General Electric has developed what it’s calling a Yelp for lawyers. An internal website is now available to its approximately 800 in-house lawyers, through which they can search “preferred providers” of outside counsel and learn about their track record with the company. Titled GE Select Connect, more than 200 of the company’s outside law firms

Photographer: Brendon Thorne/Bloomberg

Mobile Platforms Critical to Law Firm’s Web Success (Perspective)

Editor’s Note: The author of this post is the head of a company that advises law firms in marketing technology. By Jaron Rubenstein, Founder and President, Rubenstein Technology Group Successful big law websites are publishing platforms. They’re no longer mundane, corporate websites; they’re used to showcase firm thought leadership and demonstrate expertise. With high-quality content,

Photo by Michael Nagle/Bloomberg

#FF For Law Firm Names — Payne & Fears and Low Ball & Lynch

It’s Friday and in keeping with Twitter’s time-honored tradition, we’d like to take a moment to give a shout out — or an offline #FF of sorts — to those law firms that carry the quirkiest names. The three law firms we list are in California — a state whose cities are known for a more laid

Marketing Event

[Videos] Marketing Roundtable: Connecting Law Firm Leaders

Our Marketing Roundtable, held in Washington, DC last week, brought together managing partners and chief marketing officers for an exclusive gathering intended to propel business growth for large law. Tara Weintritt, Partner, Wicker Park Group Big Law is operating in a highly competitive environment and in-house counsel appear to be setting the rules for engagement –


5 Best Practices to Improve SEO for Your Firm’s Website

Editor’s Note: The author of this post is the head of a company that advises law firms in marketing technology. By Jaron Rubenstein, Founder and President, Rubenstein Technology Group Effective search engine optimization is crucial to the success of your law firm. With more and more clients turning to the web to learn more about referred

Library, sky, Mystical

Corporate Journalism: A Catalyst for Better Storytelling

Editor’s Note: The author of this post is the president and co-founder of Greentarget, a strategic public relations firm.    By John Corey, President and Co-Founder, Greentarget There’s a lot of hubbub around “content marketing” these days. That phrase may be new, but the truth is marketing has always been about content. What’s changed, of course,


Don’t Panic! How to Prepare and Manage Through A Crisis

Editor’s Note: The author of this post is a senior vice president at strategic public relations firm Greentarget and co-heads the crisis and litigation communications practice.    By Larry Larsen, Senior Vice President, Greentarget A big part of any lawyer’s job is to guide clients through crises, serving as the voice of reason and rational


5 Things GCs Want From Outside Counsel

Illustration by Geralt (Pixabay) Editor’s Note: This post is written by a senior vice president of Rubenstein, a strategic communications and reputation management firm that works with corporate law firm professionals and in-house counsel.   By Katherine Magnuson, Senior Vice President, Rubenstein Associates, Inc. Did you know it might increase your business from general counsel