The clothing brand American Apparel is practically synonymous with racy marketing: Imagine billboards and full-page spreads of young women in compromising positions wearing a single article of clothing, and shot in polaroid-style.
Now imagine that a high-powered M&A lawyer was handed the reins to be CEO of such a company. Would the lawyer’s proverbial ‘risk-averse’ instincts kick in, or would everything be executed more thoughtfully and carefully?
It’s no longer just a thought experiment: In September, onetime general counsel Chelsea Grayson took over as CEO.
As GC, Grayson saw the company through its chapter 11 bankruptcy and helped engineer the debt for stock swap ...
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