Big Law Competition Doesn’t Faze Head of ‘Law Company’ Elevate

Hello, and welcome back to the Big Law Business column, written by me, Roy Strom. Today we talk with Liam Brown, chair of Elevate Services, about his long-term view of competition between law firms, law companies and, ultimately, the Big Four.

Last month, I wrote that Big Law’s summer job seemed to be launching new business lines to compete for repetitive, technology-driven work often handled by so-called “alternative” legal service providers.

Greenberg Traurig, Eversheds Sutherland and Bryan Cave Leighton Paisner rolled out New Law competitors within three weeks of each other. That frenzy kicked off less than a ...